![StudioConover - Thompson Building Materials | Thompson Building Materials Box](https://studioconover.com/wp-content/uploads/2016/10/01__thompsonbuilding_box.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials Binder Spine](https://studioconover.com/wp-content/uploads/2016/10/02__thompsonbuilding_binder.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials Binder](https://studioconover.com/wp-content/uploads/2016/10/03__thompsonbuilding_binder.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials website](https://studioconover.com/wp-content/uploads/2016/10/05__thompsonbuilding_website.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials Thin Brick](https://studioconover.com/wp-content/uploads/2016/10/06__thompsonbuilding.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials Brochure](https://studioconover.com/wp-content/uploads/2016/10/07__thompsonbuilding.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials sample boards](https://studioconover.com/wp-content/uploads/2016/10/08_thompsonbuildingmaterials.sampleboards.jpg)
Thompson Building Materials
A chance encounter with past Thompson Building Materials advertisements revealed a distinct and evocative period style that inspired StudioConover’s newly redesigned specification binder, website product brochure and sample packaging. Visually reminiscent of classic instruction manuals Thompson’s newly-voiced brand is designed and written with a retro and whimsical style. The overall demeanor is reverent yet cheeky.
The Challenge
The ever-present white vinyl binder (once again) refuses to wither. But in doing so, does it not say “standard office supply fare” more than anything else? Thompsons Building Supply deserves a spec binder that is more representative of their products than what white and red and vinyl can offer.
The Solution
A chance encounter with past Thompson Building Materials advertisements revealed a distinct and evocative period style that inspired StudioConover’s newly redesigned specification binder. The outside cover of the binder is wrapped in uncoated buff-colored paperstock and printed with a double-hit of white ink to make sure the corporate mark was easily seen. Inside, tabbed dividers and pages are visually reminiscent of classic instruction manuals and are written with a retro and whimsical style. The overall demeanor is reverent yet cheeky.
![StudioConover - Thompson Building Materials | Thompson Building Materials Binder Before and After](https://studioconover.com/wp-content/uploads/2016/10/thompson-building-materials-binder-before-and-after.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials Binder Before](https://studioconover.com/wp-content/uploads/2016/10/thompson-building-materials-brochure-before.jpg)
![StudioConover - Thompson Building Materials | Thompson Building Materials Binder After](https://studioconover.com/wp-content/uploads/2016/10/thompson-building-materials-brochure-after.jpg)
Related Links Website
Downloads Before and After, Taglines and Naming