Angelus Paving Stones
The redesigned Angelus Paving Stone brochure and website incorporates lifestyle imagery to enliven this commonplace hardscape product. Product identification is clarified and the revamped product guide educates the specifier about the installation process. It’s an interlocking blend of style and practicality that simplifies the selection process.
The success (or failure) of printed collateral shouldn’t rely on the subjective assessment of appearance. Looking good, though important, is secondary to the delivery of content that is clear and concise so your audience can make an informed decision and be inspired to act.
Promoting a concrete paving stone risks looking lifeless and uninteresting especially when images in context are devoid of a human scale. Consequently, the redesigned Angelus Paving Stone brochure incorporates lifestyle imagery to enliven this commonplace hardscape product. Product identification is clarified and an overall product guide resolves the confusion of previously produced material. A section that educates the reader about paving stone installation completes a harmonious blend of style and practicality that inspires while simplifying the selection process.
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