Eldorado Stone

StudioConover strategized and created Eldorado Stone’s rollup from independent dealers to a single, unified manufacturer with esteemed brand equity. A coordinated effort with Marketing, Sales, and Management conceived and deployed Digital, Print, Packaging, Advertising, Tradeshow and Product Development campaigns.

The single-colored silkscreen vinyl binder as a customer-facing representation of product from a building materials manufacturer is not good. The products we consider specifying for our dwellings are supposed to be aspirational aren’t they? The vinyl binder is not a good first impression.

The newly-designed Eldorado Stone specification binder has a cloth quarter-bind wrapped spine adjoined with textured paperstock wrapped covers. The corporate brand promise tagline was letterpressed and tipped-in on the cover and the inside liner has a subtle installed stone surface printed in hushed brown tones. A range of earthen colors forms the foundation of the corporate color palette which uses steely-blue, rust and sage-purple complementary colors for secondary components. Easy-to-reference binder tabs organize the corresponding literature.

StudioConover - Eldorado Stone | Eldorado Stone Before and After
StudioConover - Eldorado Stone | Eldorado Stone Brochure Before StudioConover - Eldorado Stone | Eldorado Stone Brochure After
Downloads  Eldorado Stone: Evolution of a Brand, Taglines and Naming, Measurable Results of Ad Campaigns