![StudioConover - Eldorado Stone | Eldorado stone Binder close-up tagline](https://studioconover.com/wp-content/uploads/2016/10/02_bindercloseup.jpg)
![StudioConover - Eldorado Stone | Eldordado Stone Website](https://studioconover.com/wp-content/uploads/2016/10/04_eldoradostone_homepage.jpg)
![StudioConover - Eldorado Stone | Eldorado Stone Travelogue](https://studioconover.com/wp-content/uploads/2016/10/08_eldoradostone_travelogue.jpg)
![StudioConover - Eldorado Stone | Eldorado Stone fan deck](https://studioconover.com/wp-content/uploads/2016/10/06_eldoradobrick_fandeck-1.jpg)
![StudioConover - Eldorado Stone | Eldorado Stone Brick Box](https://studioconover.com/wp-content/uploads/2016/10/04_eldoradobrick_esbrickbox.jpg)
![StudioConover - Eldorado Stone | Eldorado Stone Ad](https://studioconover.com/wp-content/uploads/2016/10/07_eldoradostone_ad.jpg)
![StudioConover - Eldorado Stone | Eldorado Stone Boxes](https://studioconover.com/wp-content/uploads/2016/10/eldorado-stone-truck-boxes.jpg)
Eldorado Stone
StudioConover strategized and created Eldorado Stone’s rollup from independent dealers to a single, unified manufacturer with esteemed brand equity. A coordinated effort with Marketing, Sales, and Management conceived and deployed Digital, Print, Packaging, Advertising, Tradeshow and Product Development campaigns.
THE CHALLENGE
The single-colored silkscreen vinyl binder as a customer-facing representation of product from a building materials manufacturer is not good. The products we consider specifying for our dwellings are supposed to be aspirational aren’t they? The vinyl binder is not a good first impression.
THE SOLUTION
The newly-designed Eldorado Stone specification binder has a cloth quarter-bind wrapped spine adjoined with textured paperstock wrapped covers. The corporate brand promise tagline was letterpressed and tipped-in on the cover and the inside liner has a subtle installed stone surface printed in hushed brown tones. A range of earthen colors forms the foundation of the corporate color palette which uses steely-blue, rust and sage-purple complementary colors for secondary components. Easy-to-reference binder tabs organize the corresponding literature.
![StudioConover - Eldorado Stone | Eldorado Stone Before and After](https://studioconover.com/wp-content/uploads/2016/10/eldorado-stone-before-and-after.jpg)
![StudioConover - Eldorado Stone | Eldorado Stone Brochure Before](https://studioconover.com/wp-content/uploads/2016/10/eldorado-stone-brochure-before.jpg)
![StudioConover - Eldorado Stone | Eldorado Stone Brochure After](https://studioconover.com/wp-content/uploads/2016/10/eldorado-stone-brochure-after.jpg)
Downloads Eldorado Stone: Evolution of a Brand, Taglines and Naming, Measurable Results of Ad Campaigns