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Three Crossville product brochures arranged side by side. From left to right: “Wood Impressions” featuring a richly decorated interior with a cushioned bench and wooden flooring; “Urban Renewal” showcasing a close-up of a metallic tile backsplash with glasses on a bar counter; and “Buenos Aires Mood,” displaying an arched hallway with columns, warm lighting, and porcelain stone flooring. Each brochure includes the Crossville logo and the tagline “Elevate Your Environment.”
Cover of a Crossville brochure titled “Wood Impressions.” The design features a close-up of wood-look porcelain tile flooring with a geometric yellow and white overlay band near the bottom. The Crossville logo appears alongside the tagline “Elevate Your Environment.”
A person in black boots holding a Crossville “Wood Impressions” sample board in front of a red brick wall. The board features six rectangular porcelain tile samples in various wood tones, each labeled with a product name, and includes the Crossville logo and branding at the top with a yellow geometric pattern.
Crossville “Wood Impressions” brochure set displayed on a dark surface. One brochure is closed, showing the cover with wood-look porcelain tile and geometric design elements. An open brochure reveals a left page featuring a vibrant flower shop interior with wood-look flooring, and a right page with the heading “CROSSVILLE IS DURABLE” in large type, followed by descriptive text and a word cloud in light gray.
Person holding a Crossville “Wood Impressions” sample board in front of a red brick wall. The board displays porcelain tile samples in various wood tones and sizes, organized in a clean layout. Text on the board lists available sizes and installation options for wall, counter, and floor applications, along with the Crossville logo and geometric branding at the top.

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StudioConover was hired to conceptualize a refreshed expression of Crossville’s sample presentations and corporate marketing materials across multiple SKUs. Indicating that Crossville was DurABLE, RemarkABLE and DesirABLE differentiated their tile products from the competition.