skip navigation
A navy blue binder for Willis Allen Real Estate featuring a clean, professional label on the front. The label includes the Willis Allen logo—featuring a gold and navy abstract square—along with the company name in serif font and the tagline “Real Estate. Real Integrity. Since 1914.” Below the logo, the name “David Conover” is handwritten on a beige strip. Gold index tabs numbered 01 to 03 are visible on the binder’s right edge, suggesting organized sections inside.
A real estate yard sign for Willis Allen Real Estate displayed on a well-manicured lawn in front of a white stucco home with a red tile roof. The sign features the Willis Allen logo and brand name at the top, followed by agent names “Olga & Bill Stevens” and a contact number “619.437.9270.” The website URL “www.willisallen.com” is listed at the bottom. The setting suggests a high-end residential neighborhood.
A set of printed marketing materials for Willis Allen Real Estate. The front brochure cover features a professionally staged interior with an arched doorway and staircase, along with the Willis Allen logo and tagline: “REAL ESTATE. REAL INTEGRITY. SINCE 1914.” Inside pages detail office locations in San Diego, client testimonials, and a note from a representative stating, “San Diego is a wonderful place to call home.” A section highlights the company’s online presence, showing a computer screen and website URL. The design uses elegant typography and a clean, upscale layout.
A full-page magazine advertisement for Willis Allen Real Estate. The left page features the tagline “REAL ESTATE. REAL INTEGRITY. SINCE 1914.” in gold uppercase letters, along with the Willis Allen logo and website URL (www.willisallen.com). Below is a horizontal strip of photos representing six office locations: Coronado, Del Mar, Downtown, La Jolla, Point Loma, and Rancho Santa Fe, each labeled with contact numbers. The right page is mostly blank, allowing the left page's message and visuals to stand out prominently.

Willis Allen

Other Projects

Real Estate. Real Integrity. Since 1914 Willis Allen has been guiding buyers and sellers of choice southern California properties. This rebrand marries attributes associated with their coastal La Jolla home office location coupled with well-heeled fashion.