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Taglines / Brand ID

MAXIMUM IMPACT WITH FEW WORDS

StudioConover's effective taglining aligns the Brand's Mission and Value Proposition with concise, impactful language. Simplicity clarifies skillfully, tests its market resonance and distills the essence into a memorable phrase. A good tagline evokes a strong emotion, is not interchangeable and can only be associated with that specific Brand.

Logo Marks RE: Names Taglines
A stack of square sample booklets titled "CRAFT MASONRY VENEER" in bold brown text over a soft green and white striped background. The bottom right corner of each booklet displays the logo and name "CREATIVE MINES" with a crossed-pickaxes icon and the tagline "The Evolution of Stone & Masonry."

Creative Mines

A coordinated branding set for BuildersSource, including mustard yellow folders with bold black text reading “Retaining Nature. Sustaining Beauty.” Also shown are white envelopes, business cards, and letterhead featuring the BuildersSource mountain logo and consistent design elements on a dark background.

Boulderscape

A magazine spread featuring a full-page ad for Willis Allen Real Estate. The page displays the tagline in bold gold text: “REAL ESTATE. REAL INTEGRITY. SINCE 1914.” Below is the Willis Allen logo with a gold and black square icon and the company name in serif font. A partial image strip of property photos is visible at the bottom of the page.

Willis Allen

A light gray t-shirt laid flat on a carpeted surface. Printed on the back in large text is the tagline: “Believe in Better” in black, followed by “It’s Only Natural” in bold white text. The shirt appears slightly wrinkled and is positioned near a concrete floor edge.

AAA Natural Stone

A white folded envelope sealed with a round sticker that reads “CHOICE CUTS” in bold tan letters, with “CREATIVE MINES” and “CRAFTED MASONRY VENEER” in smaller text above and below. The sticker design resembles a circular saw blade and includes crossed pickaxes above the brand name. Another similar envelope with an orange version of the sticker is partially visible nearby, along with scattered printed materials and a translucent orange overlay.

Creative Mines

A branded material sample set for Syndecrete, featuring eco-friendly packaging and concrete color chips. Prominently displayed on the packaging is the tagline “LIVE BEYOND THE SURFACE” in green, minimalist lettering. Several sample chips in varied earth-tone colors are shown alongside boxes and folders, reinforcing the brand’s sustainable and modern aesthetic.

Syndecrete

A product sample display card from Thompson Building Materials featuring two rectangular stone samples. At the top, the Thompson logo appears in red and black, accompanied by the tagline in bold serif text: “The ALL NATURAL CLEAR CUT DECISION.” The card includes a die-cut handle for retail hanging.

Thompson Building Materials

A marketing brochure from Creative Mines featuring a collage of stone and masonry veneer installations. Centered in a white banner is the tagline: “MAKERS of STONE and MASONRY VENEER” in elegant serif font. The background shows various textures of stone walls and a rustic building facade with wooden shutters.

Creative Mines

A person hands another a printed event flyer for the AIGA Y13 Design Conference. The flyer features a stylized green “Y13” with leaves sprouting around it and a seed graphic below. The tagline reads “SEEDS OF CHANGE” in bold uppercase letters. Event details are listed beneath, with the AIGA logo in a green box at the bottom left corner.

AIGA Design Conference

A printed brochure from Redland Clay Tile featuring the tagline: “100 percent natural from the ground up” in large, textured brown font. Above the tagline is a smaller heading reading “The Redland Process:”. On the right page is a photo of a rooftop with rustic red clay tiles, illustrating the product in use. The background includes more text and visual details related to clay tile manufacturing.

Redland Clay Tile

A magazine spread advertising Horton Plaza. The right page features a bold design with colorful image blocks of a hand, a flower, food, and architectural details. Overlaid in large lowercase white text is the tagline: “horton plaza. like no other.” The black background includes smaller supporting phrases such as “we look like no other” and “we taste like no other.” The left page shows a black-and-white photo of a person walking a bicycle beneath a leafless tree. The magazine rests on a wood surface.

Horton Plaza

A branded brochure from Eldorado Stone placed among other stone product catalogs. The cover features a warm brown background with the tagline in uppercase serif text: “THE MOST BELIEVABLE ARCHITECTURAL STONE VENEER IN THE WORLD.” The Eldorado Stone logo appears below the tagline, followed by the subtitle “Nationwide and Regional Profiles.” A photo of a rustic stone column and wooden beam structure is partially visible at the bottom.

Eldorado Stone

A promotional magazine spread from Thompson Building Materials featuring a collage of lifestyle and architectural photos showcasing stone, tile, and outdoor living spaces. At the center is a bold red banner with the tagline in contrasting black and white text: “We Supply YOUR DEMAND.” The layout emphasizes product variety and upscale design applications.

Thompson Building Materials

A white pickup truck branded with the Stone Genesis Group logo on the rear side panel. On the truck door, the company tagline is displayed in large script: “Uncovering Opportunities. Crushing the Competition.” The vehicle is parked indoors on a tiled industrial floor, with exposed pipes and metal walls in the background.

Stone Genesis Group