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Case Study:

San Diego Rep Theatre

Creative Marketing Design Takes Center Stage.

StudioConover revitalized San Diego Repertory Theatre’s marketing presence completely. Previous season’s key art, titles, posters, playbills, in-house and out-of-home promotions were invigorated to re-establish the theatre’s promise of “intimate, provocative and inclusive” productions infused with renewed energy and vigor The REP’s public-facing materials fed curious souls, increased awareness and sold more tickets than previously.

Every Play Requires Captivating Art and Engaging Titles.

Creating art for each season begins with concept development, then preliminary sketches which lead to refinement of skillful concepts and thoughtful visuals combined with compelling typographic title treatments.

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Reconnected Subscribers Fuels Increased Sales.

Proof that compelling promotional design and effective marketing broadened The REP’s profile making subscription renewal more successful. This revitalized approach translated into increased season subscriptions and higher individual ticket sales reinforcing financial stability.

Shining a Spotlight and Making a Splash.

A strategic blend of scripts, staging and marketing captivates an audience, boosting both appeal and credibility of each production. Without, it’s simply yet another lackluster performance.