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Case Study:

Gemstone Walls

A Product Line Extension Borne of Creative Thinking.

A Private Equity roll up hired StudioConover for its nationwide rebrand and after the relaunch market conditions demanded a product line extension that incorporated their stone. StudioConover concepted Gemstone Walls: The CandleWall, The VinoWall, The EmberWall and The ArtWall — four masonry stone wall concepts complete with step-by-step instructions that showcase how a simple wall can be dramatically transformed.

A computer screen displaying a cozy modern living room with a stone accent wall and a built-in linear fireplace. The screen shows a paused video with the text “Transformation often changes more than the room.” The room features a beige sofa, side chairs, a coffee table with decor, and a cityscape view through the windows. A play button with the label “Click to Play” appears on the right side of the screen.

A Microsite with Continuous Marketing Engagement.

The dedicated Gemstone Walls microsite was designed and programmed to encourage engagement that lead to downloads of step-by-step instructions and captured valuable User contact information for Eldorado Stone’s continuing marketing outreach.

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“Idea Book” Downloads Tracked to Evaluate Customer Engagement.

Tracking customer engagement via downloads of each “Idea Book” provided invaluable insight of user interests and preferences. By analyzing the data, trends were identified and tailored for future marketing outreach. Each of The Gemstone Walls’ “Idea Books” are valuable for both Customers and Eldorado Stone.

Showcasing Interior Walls After a Compelling Transformation.

How any interior wall could be transformed is evident with Eldorado’s simple step-by-step instructions for the four Gemstone Walls. The CandleWall, The VinoWall, The EmberWall and The ArtWall re-imagines an ordinary wall into extraordinary.