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Case Study:

AAA Natural Stone

Natural Stone Supplier. Rebranded and Revived from the Ground Up.

StudioConover transformed every touchpoint for AAA Natural Stone strategically and visually. The redesign honors the brand’s foundation, contemporized the look and added complementary marketing attributes to align with broader expectations and a more diverse audience. The updated brand LogoMark, Product Brochures, Dealer Displays and Specifier Sampleboards present a consistent brand voice.

Desktop computer screen displaying the homepage of the AAA Natural Stone website. The screen features a beautifully lit Mediterranean-style home with lush landscaping and tall palm trees. Large text over the image reads, “Believe in Better; It’s only Natural!” The website’s top navigation includes links to various stone collections.

Website Redesign that’s Responsive in Many Ways.

The redesigned AAA Website takes advantage of key SEO attributes to reach a broader and more diverse audience. Intuitive navigation, streamlined product information and improved access to technical specifications showcases beautiful installations.

aaa-naturalstone.com

Important Website Analytics Increased Immediately After Relaunch.

Improved design and UI increased traffic, site visits and conversions. Within the first seven months of launch, AAA Natural Stone saw a 300% increase in trackable views and user engagement. AAA also experienced a 47% increase in sample requests.

Believe in Better Strategic Marketing Design. It’s Only Natural.

A refreshed Brand Identity. A modernized, responsive website with advanced analytics. New product brochures and product packaging. All driving foundational growth and reviving AAA’s presence for specification of natural stone.