Syndecrete

Zen and the art of concrete. Syndecrete’s brand makeover fused the organic historicity of sumi-ye brush painting with a clean, contemporary style to create a balanced minimalism that achieves perfect harmony. Building on their product’s sustainability pledge — which includes recycled content — Syndecrete’s sample packaging and promotional materials were produced within FSC-certified guidelines.

The Challenge
Though the Syndecrete product bristled with promise the old website collapsed under the weight of its ownofferings. Hundreds of colors created a nightmarish specification problem. And gallery images lacked the information needed to make an informed decision.

The Solution
Zen and the art of concrete. Syndecrete’s brand makeover fused the organic practice of sumi-ye brush painting with a clean, contemporary style. A balanced minimalism achieves harmony through its square format and the complementary copy soothes and invites the reader to “live beyond the surface”. The previous site’s overwhelming quantity of options was trimmed to a manageable amount and the corporate sustainability message is clearly evident. There’s a sense of tranquility throughout. Balanced, yet fluid. Minimal, yet informative.

Studio Conover - Syndecrete | Syndecrete website before and after
Studio Conover - Syndecrete | Syndecrete website before Studio Conover - Syndecrete | Syndecrete website after
Downloads  Press Recognition, Marriage of Design + Color, Taglines and Naming