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syn bc
 syndecrete casestudy
 syndecrete dominos
 syndecrete brochureanddominos
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StudioConover’s scope of work included many components for the brand re-design. Beginning with the corporate identity re-design and tagline copywriting, Sumi-e-inspired brushstokes of the logomark and the tagline’s double meaning conjures a tranquil feeling and an indication of the product’s capability. Because of Syndecrete’s recycled content, the brochure, stationery and packaging design incorporated recycled materials and FSC certification that was calculated for the quantity of collateral materials produced.

communication design meets product design

StudioConover was contracted to consolidate a product line from the vast archive of colors and aggregates previously available. The original owner literally had hundreds of possible combinations. This proved too daunting for a re-launch of the Syndecrete line because specifiers were confused and manufacturing couldn’t keep up with the demand for the samples and finished product. Over a period of two days onsite, StudioConover pored over vast amounts of color pigment, studied various types of available fly ash and confirmed recycled aggregates that would be used as source admixture with the color pigment. A total of 25 colors comprise the newly revamped product line.By marrying the promise of Syndecrete’s sustainable manufacturing process with a brand image that mirrors that comittment in both print and online promotion, Syndcrete succeeds both in brand re-design and promise.

building industry

StudioConover is a brand consultant and communication design firm for manufacturers of building products. This is our specialization. Many generalists claim they design brochures and build websites (they do) but few have the years of experience StudioConover has strategizing, crafting and building compelling and results-oriented campaigns for manufacturers. Our expertise involves the design and production of a vertical skillset of specialized campaigns that have a unique way of delivering solutions that consistently differentiates in a crowded marketplace.

We know the Client because we are the Client

We see building product brands everyday because we also specify building products. We are in constant contact with companies, their sales team and their marketing materials. We search online for products and know what succeeds — and fails — inspirationally and informatively. Often, manufacturers’ marketing materials are mundane and confusing. Their voice is murky and they present a mystifying product mix. When StudioConover is hired to reshape brands, we begin with a design audit that reveals the best and worst practices marketing-wise. This holistic reveals the next step to take. Smart thinking begets smart design which creates a cohesive brand in the mind of the A&D community.We know qualified clients look for specialists. StudioConover creates print and online campaigns for successful product manufacturers that wish to construct a clear identity and a consistent communication strategy that is implemented effectively. Contact us today for more information.



Zen and the art of concrete. Syndecrete’s brand makeover fused the organic historicity of sumi-ye brush painting with a clean, contemporary style to create a balanced minimalism that achieves perfect harmony. Building on their product’s sustainability pledge — which includes recycled content — Syndecrete’s sample packaging and promotional materials were produced within FSC-certified guidelines.

Related links: Website, Press Recognition, Marriage of Design + Color, Naming and Tagline Strategy