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redland clay tile

Redland Clay Tile has all the ingredients necessary for manufacturing their all-natural clay tile roofing products. What was lacking, however, was the working (design) capital for an effective brand.The initial design meeting identified their needs and the beginning stages of exploration began with an audit of Redland’s current branding. Sketches included indications of clay mined from terra firma: texture, earthen color, roughness. It was quickly determined that the previous modernity utilized was out of character.

Concrete Marketing Solutions for Clay Tile

When customers contacted Redland for sample tiles, all requests were sent samples in every color and every texture. This proved to be both expensive to fulfill and confusing for the customer since there were so many choices. Too many, in fact, for an effective review and selection.StudioConover’s solution was to design and program a sample ordering component that allowed for an online selection of individual roof tile samples. Once implemented with Redland’s Internal Sample Fulfillment Department, costs associated with sample delivery decreased by more than 30%. Upon completion of their new website, product brochures and specification binder, Redland reported a dramatic analytic increase in website usage, binder requests and understanding of the clarified product line categorization.

building industry

StudioConover is a brand consultant and communication design firm for manufacturers of building products. This is our specialization. Many generalists claim they design brochures and build websites (they do) but few have the years of experience StudioConover has strategizing, crafting and building compelling and results-oriented campaigns for manufacturers. Our expertise involves the design and production of a vertical skillset of specialized campaigns that have a unique way of delivering solutions that consistently differentiates in a crowded marketplace.

We know the Client because we are the Client

We see building product brands everyday because we also specify building products. We are in constant contact with companies, their sales team and their marketing materials. We search online for products and know what succeeds — and fails — inspirationally and informatively. Often, manufacturers’ marketing materials are mundane and confusing. Their voice is murky and they present a mystifying product mix. When StudioConover is hired to reshape brands, we begin with a design audit that reveals the best and worst practices marketing-wise. This holistic reveals the next step to take. Smart thinking begets smart design which creates a cohesive brand in the mind of the A&D community.We know qualified clients look for specialists. StudioConover creates print and online campaigns for successful product manufacturers that wish to construct a clear identity and a consistent communication strategy that is implemented effectively. Contact us today for more information.

redland clay tile


The comprehensive re-brand for Redland Clay Tile, a clay tile manufacturer located in Mexico, fulfills the promise of an all-natural clay product. Considering Redland’s product is a handmade, clay tile, it was important to imbue the inherent characteristics and represent its rough-hewn attributes relevantly. A color palette representative of the materials was specified for printed and online components. Color, texture, clarity and a unified voice remain consistent throughout each component touchpoint.

Related links: Before and After, Website, Naming and Tagline Strategy