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eldorado stone

“The Most Believable Architectural Stone Veneer in the World.” A statement that began as a sales promise (when manufactured stone was in its infancy) became a brand promise known the world over. At first, research indicated that customers were cautious. This meant Eldorado needed both a product — and brand — overhaul. Beginning with their product, StudioConover consulted with Eldorado to help them formulate a more believable coloration mixture. In unison, their brand became uniform and their marketing presence more prevalent and effective. Every customer touchpoint, from specification binders to ads and websites voiced the newly mapped corporate brand strategy.

a tradeshow presence that started a (r)evolution

In 1997, StoneCraft, then an Eldorado Stone franchise, purchased a 20 x 20 tradeshow booth space. Our previous attendance at building shows recognized how poorly other siding companies presented their products; most were merely laminate walls with framed pictures. StudioConover conceptualized a booth that mimicked interior and exterior elevations with installed Eldorado Stone.A trend was born. Today, rare is the manufactured stone company that doesn’t present its product without the accompanying architectural element. Eldorado Stone, however, was the first. StudioConover is indebted to Eldorado Stone who has continually demonstrated their trust, not only in our design skills but our strategic thinking too, which has helped shape a dominant brand in the architectural siding market.

building industry

StudioConover is a brand consultant and communication design firm for manufacturers of building products. This is our specialization. Many generalists claim they design brochures and build websites (they do) but few have the years of experience StudioConover has strategizing, crafting and building compelling and results-oriented campaigns for manufacturers. Our expertise involves the design and production of a vertical skillset of specialized campaigns that have a unique way of delivering solutions that consistently differentiates in a crowded marketplace.

We know the Client because we are the Client

We see building product brands everyday because we also specify building products. We are in constant contact with companies, their sales team and their marketing materials. We search online for products and know what succeeds — and fails — inspirationally and informatively. Often, manufacturers’ marketing materials are mundane and confusing. Their voice is murky and they present a mystifying product mix. When StudioConover is hired to reshape brands, we begin with a design audit that reveals the best and worst practices marketing-wise. This holistic reveals the next step to take. Smart thinking begets smart design which creates a cohesive brand in the mind of the A&D community.We know qualified clients look for specialists. StudioConover creates print and online campaigns for successful product manufacturers that wish to construct a clear identity and a consistent communication strategy that is implemented effectively. Contact us today for more information.

eldorado stone


StudioConover has been strategizing and creating printed and online communication design for Eldorado Stone since 1995. A coordinated effort with their marketing, sales and management departments has conceived websites, online marketing campaigns, printed collateral, direct mail, tradeshow design, packaging, advertising and more. From a simple 8-page product brochure, Eldorado has grown to a multimillion dollar worldwide manufacturer with an esteemed brand equity.

Related links: Website, Ad Reel, Brand Strategy, Naming and Tagline Strategy

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