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rancho santa fe farms

private golf club

In collaboration with McCabe and Associates, Rancho Santa Fe Farm’s corporate brand centered on the figural use of golf pro Tommy Jacobs who had recently become the club’s Director of Golf. Built as a members-only golf club designed by renowned golf course architect Pete Dye, The Farms stationery package, membership collateral and ad campaign featured a time-honored semantic visual language complementing beautiful photographed golf course imagery.

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