Retaining Nature. Sustaining Beauty. Their corporate tagline — written by StudioConover — proved to be the touchstone for the rebranding for Boulderscape. And since Boulderscape designs and builds geological and architectural finishes, the website, printed collateral and advertising conveys that core competency. Their existing logomark’s color palette was updated to relate to the essential safety-orange “ignition” color and matched concrete-gray secondary color throughout.
Boulderscape’s previous marketing collateral consisted of a single brochure that randomly presented both commercial contracts and residential projects completed by the firm. Even though the overall presentation was professional, there was no brand consistency and some of the photographs lacked the technical competence necessary to showcase their expertise.
Boulderscape’s customers are either homeowner’s searching for custom outdoor environments or commercial contractors. Strategically, it was important to separate their services into two distinct brochures outlining (the two) disciplines so each constituent understood the differing complexities and degrees of services. Additionally, gallery images and detailed information outlining Boulderscape’s expertise remains consistent with the brand presentation seen on their website, supplemental marketing material and advertising campaign.
Related Links Website
Downloads Before and After, BSI Brand Strategy, Taglines and Naming