Studio Cononver - David Conover

Dave Conover
Born in Pittsburgh, PA. Earned a BFA in Graphic Design from Arizona State University. Started company with his wife, Cecelia, in 1985. Member of the American Institute of Graphic Arts.

Studio Cononver - Celia Conover

Celia Conover
Born in Phoenix, AZ. Earned a BFA in Graphic Design from Arizona State University. Started company with her husband, David, in 1985. Began working exclusively with color and materials in 1995.

ABOUT MARRIAGE OF DESIGN + COLOR
StudioConover is a cross-discipline design studio specializing in Product and Architectural Consultation, and Integrated Brand Strategies for the Built Environment. We consult with Building Product Manufacturers whose products become more than core offerings; they become building product trends. From manufactured stone veneer shapes, combinations, colors and textures, to integral coloration techniques for clay and concrete roof tile and product colorways for pavers and tile surfaces, StudioConover has the ability to refine building products that are both mimicked by the competition and admired by the A&D community.

A perfect blend of creativity and ingenuity
For example, when The Irvine Community Development Company hired StudioConover to develop a stone blend that represented the characteristics of Tuscan and Provence-inspired stone-built structures, StudioConover worked closely with Eldorado Stone to craft three separate profiles. But, the real pièce de résistance was the grout technique specified. A close study of Old-World structures displayed a wonderfully instinctive yet naive application of the grout which was often slathered on the stone with seemingly reckless abandon. This characteristic — specified, directed and coined “overgrout” by StudioConover — has become as ubiquitous as the Tuscan-style architecture that it is used on. Consequently, Eldorado’s custom profile: Turtle Ridge, renamed Cypress Ridge, became a nationwide Eldorado profile with sales totaling in excess of $10M+.

When StudioConover is hired to consult with Manufacturers of Building Products, our experience — as specifiers of the very products and companies we consult for — gives us the insight necessary to shape campaigns or product mixes accordingly.

Marriage of Design + Color
Architectural Products Magazine 2011
How Magazine Spread
Press Recognition

COMMUNICATION DESIGN AND BRAND STRATEGY
We coordinate content and context so that they occur simultaneously. We organize abstract ideas that converge and clarify communication. How do we do it? We listen hard for the evidence that reveals the appropriate solutions. We then deliver a unique message of organized and useable information to a well-defined audience. Why do we do it? To discover a collaboration of common goals, realize a common definition of understanding and share a commonwealth of experience.

CAPABILITIES
  • Communication Strategy
  • Identity Management
  • Corporate Identity
  • Brand Consultation
  • Website Design & Development
  • Promotion and collateral
  • Product Packaging
  • Multimedia presentation
  • Specialized Signage
  • Wordsmithing & naming
  • Copywriting

ARCHITECTURAL COLOR AND MATERIALS
The aesthetic and marketing value of exterior architectural color is a critical component in architecture. What do we do? We develop comprehensive exterior color programs which includes the selection of colors, materials and finishes of any, and all, architectural features of a project. How do we work? We collaborate with Developers, Builders, Architects, Landscape Architects, Contractors and Sub-Contractors to maximize a project’s exterior appearance.

CAPABILITIES
  • Exterior Color
  • Material selection
  • Architectural refinement
  • Finish specification
  • Design detailing
  • Product development